Final content. Finalized copy, imagery, and resources consistently bottleneck and project. Chicken or egg problem… we’ll know what copy we need once the site is complete… the site can’t be complete until final imagery is in place. Ideally, final copy is used in the design of the site. There will be “unused resources” but the end result is more impactful.
Unclear about what done looks like. We solve with designs.
“I’ll know it when I see it is a painfully incomplete process”
How to get them back on track… define done. Assign roles. Assess complexity. Clear milestones within frequent intervals.